Firm to Help Radio and Television Stations Compete With Online Media Companies

Dallas, TX (PRWeb) March 28, 2007 -- Today, Gurue Media Consultants is pleased to announce the launch of its radio and television station revenue consulting service. Gurue Media Consultants was founded with the purpose of helping bridge the revenue growth gap between radio and television stations and new media companies by developing and recommending large new revenue opportunities.

The growth of online media has resulted in a shift in advertising dollars from traditional media companies such as radio and television stations to online media companies. Although advertiser spending is shifting to online media companies, the valuable services that radio and television stations provide to their communities are just as important today, as ever before. Gurue plans to address this dichotomy by developing creative strategies aimed at growing radio and television station revenue. Gurue Media Consultants will not charge a fee for its services and will work with all U.S. based radio and television stations.

"It is critical that radio and television stations start generating new sources of revenue." Says Karl Hall, President of Gurue Media Consultants. "Radio and television stations have a vital purpose in communities throughout the world and it is important that these companies continue to grow so that we can ensure their long-term survival." Hall said.

One of the reasons online companies are generating so much revenue is because these companies are generating revenue both from selling advertising and through affiliate relationships. A very promising strategy that Gurue employs is to transition radio and television station low margin remnant advertising into a large revenue stream by using this advertising to promote very lucrative and marketable affiliate products and services. The following are some benefits from this strategy:

- Radio and television stations can quickly start generating new revenue. Gurue estimate that the average radio station can increase its revenue by $4.2 million per year and the average television station can increase revenue by $8.3 million per year.

- Allows radio and television stations to better utilize their remnant advertising inventory.

- Radio and television stations can increase profitability without any additional costs, staff or support.

Gurue Media Consultants also provides free revenue consulting services for U.S. based newspapers, magazines and other traditional media companies.

For more information about Gurue Media Consultants or to request a free proposal, please visit www.gurue.com.

About Gurue
Gurue Media Consultants was founded with the purpose of assisting radio and television stations in identifying new sources of revenue in order for them to continue to grow their businesses.     Gurue provides its services to U.S. based radio and television stations free of charge. The company was founded in June 2004 and is based in Addison, Texas.

###